As Yahoo CEO Marissa Mayer continues to work to reformulate the company as a modern mobile-forward search engine with new products and features, she's also thinking about earning revenue the good old-fashioned way -- advertising.
The company launched two new ad features on Monday. One is a new way of introducing ads called Yahoo Stream Ads, and the other is a redesigned Yahoo Billboard.
"As we continue to build products and features that inspire and entertain our users, we're committed to delivering engaging and effective advertising opportunities," Mayer wrote in a blog post Monday. "Over the past few months, we've begun to evolve the Yahoo experience to be more personal, intuitive, and immersive -- incorporating more modern paradigms like our news stream."
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The redesigned Billboard aims to offer users more content. What it does is feature some sort of product and then gives users more links for additional information. For example, when the Yahoo video player features the trailer of a movie, users will be able to click for film information and tickets.
Coming in as CEO less than a year ago, Mayer has been working on new ways to rethink the company. And, like every other company making its living on the Internet, Mayer has placed mobile at the center of her product strategy. Introducing these two new ad features that will work on both PC and mobile platforms appears to be right in line with her methodology.
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