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Tuesday, 10 July 2012

Microsoft buys CNN's Magic Wall maker

CNN's John King used the Magic Wall for his coverage of the Michigan and Arizona primaries this year.

Microsoft is adding a magic touch. Microsoft said Monday that it has agreed to buy Perceptive Pixel Inc., which makes large, multi-touch displays, including CNN's "Magic Wall."
The software giant plans to power these displays with Windows 8, slated for release in October. The financial terms of the deal were not disclosed.
Perceptive Pixel has been a familiar fixture on CNN shows since the Magic Wall's debut in the 2008 elections. Viewers have watched anchors like John King swipe and poke at the sprawling display to zoom in on data and graphics.
Microsoft already had similar technology in house: Its 2007"Microsoft Surface" touchscreen technology, created for tabletops and retail displays, had comparable features. Microsoft recently hijacked -- or recycled -- the "Surface" name as the branding for its forthcoming tablet. Its earlier giant-screen Surface technology was renamed PixelSense.

MSNBC used the original Microsoft Surface for its 2008 election coverage, while ABC, Bloomberg, ESPN, Fox News and others joined CNN in adopting Perceptive Pixel screens. (MSNBC began as a joint venture between Microsoft and NBC, but in 2005 NBC bought back almost all of Microsoft's stake in the television channel.)

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