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Monday, 18 June 2012

Microsoft's tablet needs to dazzle



 Microsoft's long-promised tablet is finally (almost) here.
The company scheduled a last-minute, mysterious event to be held at 3:30 p.m. Pacific Time on Monday in Los Angeles. Microsoft didn't give attendees much notice -- invitations went out Thursday.
The rumor mill has been churning ever since, and the conventional wisdom is that Microsoft will be unveiling its first Windows 8 tablet. Here's the twist: Microsoft (MSFT,Fortune 500) is manufacturing the tablet itself, according to reports inThe Wrap and other outlets.
That would be a drastic shift from Microsoft's historic strategy of relying on hardware partners like Dell (DELLFortune 500) and HP (HPQFortune 500) to make its actual devices.
If the company does unveil its own Microsoft-branded tablet, there are two ways it can go.
Option A: This is it; here's our iPad killer. Go buy it.
The more likely Option B: Here's a partner-built, Microsoft-branded model of what we'd like Windows tablets to look like. Now go build your own, other hardware folks.

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