Windows 8's Internet Explorer 10 browser will turn on 'do not track' by default to block advertisers from tracing your footsteps.
NEW YORK (CNNMoney) -- Technology that prevents advertisers from following your online footprints has been around for a couple years, but Microsoft became the first browser maker to turn that feature on as the default setting.
The next version of Internet Explorer, called IE10, will force users to opt-in if they want to be tracked by ads.
In the current version of Microsoft's browser, as well as other Web browsers like Google's Chrome and Mozilla's Firefox, "do not track" is an option that users need to turn on themselves.
"This decision reflects our commitment to providing Windows customers an experience that is 'private by default' in an era when so much user data is collected online," said Dean Hachamovitch, head of Internet Explorer, in a blog post late Thursday.
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