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Monday, 11 June 2012

Apple unveils faster MacBook Air, major iOS update


Apple's new Macbook event in 90 seconds

NEW YORK (CNNMoney) -- Apple's annual Worldwide Developers Conference was chock-full of announcements, but perhaps the most compelling was its faster new MacBook laptop line, which now includes a next-generation Pro.
Still, the new products weren't enough to lift Apple's stock out of the mini funk it's been in along with the rest of the market lately. Apple's stock tends to fall after product announcements, and Monday was no different as shares ended the day 1.6% lower.
WWDC kicked off with jokes from Siri, the iPhone's voice assistant. Apple (AAPLFortune 500) CEO Tim Cook helmed the conference for the first time, after the death of former CEO Steve Jobs in October.
First up was Apple's marketing chief Phil Schiller, who talked about the hotly anticipated updates to the MacBook laptops.
MacBooks: The ultra-thin MacBook Air got big changes, but the price stayed the same, starting at $999 for 11-inch models. (See correction below) Each will feature a 720p camera and new Ivy Bridge processors from Intel (INTCFortune 500).
The rest of the Air's guts are also new and improved: up to 8 GB of memory and 512 GB of flash storage. The new Air models begin shipping Monday.
Schiller took a swipe at ultrabooks, the super-thin laptop PCs that launched last year but haven't taken off so far, as a failed attempt to knock off the MacBook Air: "Everyone is trying to copy it, but it's not so easy."
The higher-end MacBook Pro will also feature an Ivy Bridge processor. The new model includes 60% faster graphics and up to 1 GB of video memory. As before, the Pro starts at $1,199 for a 13-inch model.
Then Schiller literally pulled the cloth off a new notebook: the MacBook Pro with Retina display. This next-generation Pro features an iPad-like high-pixel display, at 2880 x 1800 pixels. It starts at $2,199.

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