(Wired) -- Even six months ago, Apple TV was the big snoozer in Apple's consumer hardware line-up. The device is a simple set-top media puck — not much more than a passive conduit for piping iTunes, Netflix and iPad content to one's TV.
But, oh, how times have changed.
On the eve of WWDC 2012 -- Apple's annual developers' conference -- speculation swirls around Apple's positioning as a television manufacturer, and how Apple TV might play into a greater television hardware strategy. Indeed, an Apple TV reboot could be a game changer. And it would also be the WWDC highlight for users of the set-top puck, for app developers, and even for the TV entertainment industry at large.
Now, granted, Apple just revamped the Apple TV user interface with the launch of the third-generation iPad. So in some respects, it seems unlikely that Apple would feature the product in another media event just a few months later.
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