It took some time after Robbie Bach left Microsoft for the Zune device line to wind to a close, but that hasn't stopped the former music (and gaming) executive from suggesting that it should have been ramped down much, much sooner. While discussing the best way to get a startup company humming at a Northwest Entrepreneur Network event, Bach mentioned his view that Microsoft should never have started down the MP3 player path to start with and should have instead gone service-only. The Zune was a too-little-too-late reaction to the iPod, according to him, and the option to squirt your songsapparently wasn't enough of a lure:
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